Dealer Lens
Know how you compare, what’s in demand, what to stock next, and where your competitors are ahead of you.
See what you're missing
Your market, in full view. Your next move, clear as day
Gut feelings and past experience don't win in today's market. Get a live view of what's actually happening so every decision is backed by real numbers.
What Dealer Lens shows you
Dealer Comparison
See how your inventory stacks up against every dealership within a radius you set. Vehicle by vehicle, price by price, days on lot by days on lot.
Demand Labels
Every vehicle in your market flagged as High, Medium, or Low demand. So you know what to source and what to skip.
Top Models
The highest-demand models in your market, ranked by units sold, sell speed, and average days to sell. Updated continuously.
Your Price vs. Market
See how your pricing sits against the local and national average for every model in the comparison view.
Seasonal Recommendations
Quarter-by-quarter demand data with direct actions: stock up, hold, adjust price, or wait for a better quarter.
Recommended to Have
High-demand models in your market that you're not carrying. With opportunity level, average market price, and estimated profit per unit.
Days to Sell Trends
How fast each model is moving in your area. Know which vehicles will sell in two weeks and which will sit for two months.
Competitor Gaps
Models competitors are selling in your market that you're not stocking. Ranked by demand and profit opportunity.
Built for dealers who want to own their market
Know before your competitors do
Dealer Lens updates daily. By the time a trend is obvious, it's already too late to act on it. You'll see it first.
Price to live data, not a guess
See exactly how your pricing compares to every competitor in your market. Adjust with confidence, not instinct.
Stock what's actually selling
Seasonal demand data by quarter and month so you're never caught with the wrong vehicles at the wrong time of year.
Turn every gap into revenue
High-demand models you're not stocking represent the margin you're handing to competitors. Dealer Lens shows you what to go get.
Data-rich market view
The Top Models tab ranks every high-demand vehicle in your market and shows you units sold, days to sell, how many are listed, and where your inventory stands. One screen. Ready to act on.
Everything your market knows. Now you know all that, and more.
Create your account, connect your dealership, and get a live view of demand, competition, and opportunity in your market.
Free on all plans right now. We'll let you know before anything changes
Part of a complete auto-intelligence platform
Inventory Intelligence
Every vehicle on your lot scored, ranked, and flagged for action, so you know what to reprice, hold, or move.
VIN Appraisal
Appraise any VIN with SafeOffer, comps and history to protect your earnings.
Lead Generation
First-party leads from your AutosToday profile routed to one dashboard for follow-up.
Private Auctions
Move qualified trade-ins to dealer-only auctions in one click.
Private Marketplace
Find matching vehicles across public listings and contact sellers fast.
Your dealership through the buyer's eyes
Shoppers on AutosToday see your inventory with high-res photos, Deal Scores, and transparent pricing. You see the same inventory through Dealer Lens, with demand signals, competitor pricing, and sourcing recommendations layered on top.
Frequently Asked Questions
Ready to see it live?
Create your account and see your market intelligence ready in minutes.