Built by dealers, for dealers
AutosToday for Dealers grew out of firsthand dealership experience and the decisions that dealers make every day, from what to buy and what to pay to how to price and when to act.
Today, we combine that experience with technology, market data, and the AutosToday marketplace to help dealers make smarter inventory decisions.
It started with a problem our founder knew firsthand
Before AutosToday, our founder Tony Gashi spent more than two decades in automotive, from selling cars to owning a dealership. He saw consumers struggling to understand what their vehicles were worth, and dealers searching for better ways to source the right inventory. That experience led to a simple idea: create a better way for private sellers and dealerships to connect directly.
I saw too many people getting far less for their vehicles simply because they were selling them to the wrong buyer. I believed there had to be a better way.
A Mercedes should be matched with dealerships that specialize in Mercedes vehicles—not sent randomly to dealers who may undervalue it. By connecting every vehicle with the right dealerships, consumers can receive stronger offers while dealers gain access to the exact inventory they want.
Then automotive experience met a builder’s mindset
While Tony brought the automotive experience and the idea, co-founder Wojo Wietecha brought years of experience building technology. Together, they created the first version of AutosToday: a way for private sellers to list vehicles and dealerships to bid on them, combining firsthand knowledge of the industry with the ability to turn those problems into working products.
Tony knew cars and I knew tech... That was how everything started.
The idea kept expanding
As AutosToday grew, the original seller-to-dealer concept became the foundation for something broader. With more vehicles, more market activity, and more data to learn from, the team saw an opportunity to build beyond sourcing and support more of the decisions dealers make throughout the life of their inventory.
The marketplace became part of how we help dealers
The AutosToday marketplace and AutosToday for Dealers developed as two connected sides of that vision. The marketplace connects buyers, private sellers, and dealers, while the dealer platform uses the broader market context around those vehicles to help dealerships make smarter inventory decisions.
As the dealer platform grew, so did the team behind it
What began with Tony and Wojo has grown into a team of more than 80 people across engineering, data, product, design, sales, marketing, and operations. Each member of our team brings a different perspective, but we all share the same goal: to keep building a product that’s actually helpful to how dealers actually work.
Where we are today
Today, AutosToday for Dealers helps dealerships make smarter decisions across the inventory lifecycle, from evaluating what to buy and managing what’s already on the lot to understanding the market, reaching buyers, and sourcing new inventory.
What makes us different
Since we have a true dealership background, we’ve built a platform that your team will actually use, with the intelligence to improve profit and keep inventory moving.
Easy to adapt
Works the way you work
Shows you what matters
Keeps stock moving
Improves profit potential
Values we kept as we’ve grown
Through the years, the way we build and collaborate has always come back to a few simple ideas:
- Stay close to dealers
- Keep the product practical
- Share ideas openly
- Always keep improving
Those values still shape how we work together, how we listen to dealers, and how we keep improving the work.
Our solutions
Inventory Intelligence
See what needs attention first.
Dealer Lens
Know where your lot stands in the market.
VIN Appraisal
Know the value before you buy.
Lead Generation
Turn marketplace activity into leads.
Private Auctions
Bid on vehicles from private sellers.
Private Marketplace
Private listings, all in one place.